Inside Chapter Two: Vivo’s new ‘Capture the Future’ documentary reveals the journey of creative influencers.
The second chapter of Vivo’s flagship CSR initiative with SOS Children’s Villages Pakistan marks a turning point from the program’s inception to lasting change.
LAHORE – Vivo Pakistan has released the latest documentary under its flagship Corporate Social Responsibility (CSR) initiative, Capture the Future, marking another milestone in its three-year partnership with SOS Children’s Villages Pakistan. The documentary showcases the transformative journey of children who have developed creative, technical and storytelling skills through mobile photography and digital literacy, while highlighting Vivo’s continued commitment to empowering underprivileged youth through technology. Through the lens of the children at SOS Children’s Village Lahore, the documentary traces a year of growth, discovery, and creative awakening.
From launch to legacy: How the program has evolved.
In year two, the program made a deliberate and significant structural change. By adopting a “train the teacher” model, photography and visual storytelling are not dependent on the availability of professionals. The teachers involved in each SOS village are equipped and trained to conduct two dedicated sessions per month integrating mobile digital literacy as a permanent foundation in the child development curriculum. What was once an enrichment activity is now a core skill. This evolution reflects the philosophy at the heart of the initiative. vivo’s commitment was never to give kids a camera for a day, but to empower them with a skill for life. A smartphone, in this context, is not a device; It is a means of self-expression, a bridge between imagination and reality.
Impact: What actually changed.
A profound effect resides in less measurable areas. Children who once struggled to articulate their thoughts are now writing visual narratives with intention and care. The act of looking through the viewfinder, deciding what to include, what to leave out, and where the light falls, has become a lesson in focus, patience, and sound. Teachers and caregivers in the villages have noted significant increases in confidence, communication, and creative problem solving among participating children. Annual photo exhibitions held in each village gave this year’s group a public platform for their work, many for the first time. The experience of developing and presenting your visual stories to an audience has been transformative, building not only artistic skills but self-confidence.
Cohort Stories: Faces Behind the Frames
The documentary also features a number of amazing stories from this year’s participants, showcasing children who have embraced photography as a medium for self-expression and personal growth. In this year’s group, Mehtab distinguished himself not through his photography but through his character. When the equipment was distributed, she made sure her younger siblings had access before taking her turn, an unexpected act of generosity that didn’t go unnoticed. A fashion designer, outdoor enthusiast, and now a photographer, she is proof that the program’s impact goes deeper than any of the skills it teaches. These children do not acquire values simply by “occupying the future.” In many cases, they are already taken.
“Capture the Future” goes beyond teaching photography; It empowers children to explore their passions, find their voice and hope for a better tomorrow. By providing access to technology, mentoring and creative platforms, we’re helping young people build confidence, develop digital literacy, and tell stories that matter. Because technology, at best, is not a means to ensure that it is a bridge and a means to meet all of our opportunities to ensure that. Baby.” — Muhammad Zoheer Chauhan, Director of Brand Strategy, Vivo Pakistan
Culture, Community, and Continuity
Program design is always rooted in the rhythms of the communities it serves. This year’s second phase was deliberately timed to begin in the weeks following Ramadan, a season of reflection and renewal that resonates deeply with the values on which the initiative is based. The photography camps were followed by village-wide distribution of Eid gifts, highlighting Vivo’s understanding that meaningful engagement goes beyond curriculum delivery. These gestures build community trust.
This cultural sensitivity is not incidental but central to the success of the program. By aligning with local moments of significance and integrating into the lived experience of families and educators, “Capture the Future” becomes something in which the village invests, not just the recipients.
Through Capture the Future, Vivo continues to demonstrate how innovation can have a positive social impact, helping young minds not only capture the world around them, but also shape the future they envision for themselves.
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