Removes the AI feature in the MetaMuse tool that uses public Instagram profiles.
Instagram and WhatsApp’s parent company Metta tried to push ahead with a cool but problematic image AI generator feature, and came under fire around consent and celebrity rights, pulling it to limit damage, suggesting that even AI players have to slow down or adjust when backlash from powerful stakeholders comes.
Amid a growing backlash from users, privacy advocates, and Hollywood bigwigs, Meta quietly removed an AI feature that allowed people to create photos using content from public Instagram accounts, without the profile owners’ permission.
The move sparked a backlash because the meta-AI feature could cause problems by allowing anyone to create realistic AI images based on a person’s public Instagram snaps, which users could easily misuse such as creating deepfakes, creating fake nudes or impersonating celebrities or influencers for scams, spreading misinformation, and damaging reputations.
It also undermines personal privacy and consent, especially since public accounts were opted-in by default. For public figures and creators, this threatens their right to control their likeness and creative style, potentially leading to unauthorized commercial use, identity theft, or harassment.
The feature, introduced alongside Meta’s Music Image AI Generator, enabled users to simply tag a public Instagram account and create AI-generated visuals inspired by that account’s publicly shared posts. Meta initially marketed Capability as a tool for creating personalized event invitations, collaborative artwork, and other creative projects.
Meta has now scrapped the feature, with the company saying it listened to user feedback and admitting the rollout “missed the mark”. Meta added that the goal was to provide a useful creative tool while ensuring that users retain control over how their public content can be referenced by AI.
Top artist agencies have voiced concerns directly with Meta, saying that no individual’s name, image, likeness, voice, or creative work should be used by AI systems without express, documented consent.
Some other members and artists’ unions also urged their members to opt out of the feature, warning of risks associated with unauthorized AI use of personal identities and creative content.
Social platforms are increasingly introducing such AI features to stay competitive in the AI race, engage more users and increase time spent on their apps. These tools allow them to leverage the vast amounts of images and data they already have from existing users to create personalized, creative AI experiences that feel innovative and sticky.
Ultimately, this premium AI helps drive future revenue through subscriptions and advertising. They launch with opt-out defaults to maximize usage and data, following a “move fast and deal with problems later” approach, even if it raises serious concerns about consent and privacy.
Meta unveiled a centralized way to sign in to Facebook, Instagram and other apps.
The post Meta removed AI feature in Muse tool that used public Instagram profiles appeared first on Daily Pakistan English News.
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